Auromere, Ayurvedic Herbal Toothpaste, Fresh Mint, 4.16 oz (117 g)
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Neem & Peelu - with 23 Herbal Extracts - Including the "Toothbrush Tress"
Auromere's Ayurvedic Formula combines the naturally cleansing and potently invigorating properties of NEEM, PEELU and 21 other barks, roots, plants and flowers that have been esteemed for centuries by Ayurvedic Specialists for their separate and combined efficacy in maintaining superior dental hygiene.
("Ayur"=Life and "Veda"=Knowledge) is the ancient holistic science of India which aims at a total harmony of Mind, Life, Body and Spirit in balance with nature's rhythms.
Fine chalk (a gentle cleanser), glycerin (from vegetable oil), water, herbal extract blend: [peelu (salvadora persica), neem (azadirachta indica), indian licorice root, pomegranate rind, common jujube, rose apple, clove, persian walnut, barleria prinoitis bark (vajradanti), indian-almond, bedda nut, asian holly oak, prickly ash, zanthoxylum alatum (tejbal), sappan wood, catechu, bengal madder, acacia arabica bark (babul), sarsaparilla, cinnamon, medlar bark, mayweed, bishop's weed (flower extract)], silica, sodium lauryl sulfate (from indian coconut oil), carrageenan (from seaweed), cellulose gum (from plant fiber), spearmint oil, eucalyptus oil, cinammon bark oil, menthol, thymol, anethol, potassium sorbate (potassium salt), p thymol (from thyme oil).
The Positives: I like this product's mix of herbal and mineral ingredients; Some people have commented that the taste of "Licorice" is overpowering, but I don't find it so; The price is good and it's certified cruelty free. The Negatives: With the obvious thought and care that's gone in to this product's formulation, it's beyond me why they would include Sodium Lauryl Sulfate (SLS); While SLS produces foaming action, it's not necessary in this case, and it causes the inside of my mouth to "peel" and causes some people to develop oral lesions/cankers. I would probably buy this product more often and rate it more highly if the SLS were to be deleted.
I've happily been using Jason's Power Smile toothpaste for years and thought I'd try something new. Based on the glowing reviews for the Auromere I bought a tube. I guess I hadn't paid attention to the fact that it had SLS listed among its many ingredients on the iHerb page. ---------------->2-14-2014 - Here is a reply we received from Auromere regarding SLS: " We are aware of controversy about theSodium Lauryl Sulfate ingredient, which can be derived from coconut oil (as in our case) or chemically created. In the small amount it is used in the toothpaste product however, it is safe and effective as a foaming agent which helps to spread the toothpaste between all the crevices of the teeth and gums, and allows the active herbal ingredients in the toothpaste to be present longer during brushing. Without a foaming agent, the toothpaste melts away a bit faster when you start brushing. You may be interested to note that a lot of the claims made against SLS have been debunked by Environmental Magazine, the American Cancer Society and other doctors. Hundreds of thousands of customers use the Fresh Mint toothpaste regularly without incident. If however, someone is sensitive or allergic to SLS, they would still be sensitive whether it is derived from coconut oil or created chemically. In that case only it would show up like a rash in the inside of the mouth. For people who are sensitive (or want to avoid this ingredient), we do have the Foam-free option (which iHerb carries too - ARM-20005 ).
Posted by 4643266939551142738 on Jun 29, 2016
It's fresh and cleans nice
finally, a great gentle abrasive tooth cream
Posted by 5414623699298470616 on Jun 28, 2016
I've been using the other Ayurvedic tooth paste for years. This one is wonderful Tastes mildly minty and leaves my mouth fresh with teeth smooth and clean..
Posted by 5226577941584849317 on Jun 28, 2016
I don't need SLS or foaming on my toothpaste at all. If SLS is not used, will give 5 stars. The taste is good and gives a very good clean mouth feel.
I like it a lot!
Posted by 5513558143124526495 on Jun 27, 2016
It is a very nice tooth paste. I feel like it does a really good job. Will buy again